Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Your Company WHOLESALE SEGMENT Company Average vs. Ind. Avg. Wholesale Price ($ per pair) $74.50 $53.83 +38.4% S/Q Rating (1 to 10 stars) 9.9 6.3 +57.1% Model Availability 50 300 -83.3% Brand Advertising ($000s) 16,500 14,350 +15.0% Rebate Offer ($ per pair) 0.00 3.40 -100.0% Delivery Time (weeks) 1 wks 2.8 wks -64.3% Retailer Support ($ per outlet) 5,000 4,675 +7.0% Retail Outlets 3,282 1,538 +113.4% Celebrity Appeal 345 111 +210.8% Brand Reputation (prior-year average) 94 76 +23.7% Pairs Demanded 2,024 2,413 -16.1% Gained/Lost (due to stockouts) 0 0 Pairs Sold (000s) 2,024 2,413 -16.1% Market Share (%) 8.4% 10.0% -1.6 pts Based on the above data for your company, which of the following statements is false? Your company's biggest percentage competitive advantage in the Wholesale Segment related to celebrity appeal. Your company's branded sales volume and market share in the Wholesale segment were negatively impacted by your company's competitive effort in model availability and the lack of a rebate offer. Vairamu namonttinni nnnnn dienranta thin 10 Anton Given the following data from a Comparative Competitive Efforts page in the CIR: Your Industry Your Company WHOLESALE SEGMENT Company Average vs. Ind. Avg. Wholesale Price ($ per pair) $74.50 $53.83 +38.4% S/Q Rating (1 to 10 stars) 9.9 6.3 +57.1% Model Availability 50 300 -83.3% Brand Advertising ($000s) 16,500 14,350 +15.0% Rebate Offer ($ per pair) 0.00 3.40 -100.0% Delivery Time (weeks) 1 wks 2.8 wks -64.3% Retailer Support ($ per outlet) 5,000 4,675 +7.0% Retail Outlets 3,282 1,538 +113.4% Celebrity Appeal 345 111 +210.8% Brand Reputation (prior-year average) 94 76 +23.7% Pairs Demanded 2,024 2,413 -16.1% Gained/Lost (due to stockouts) 0 0 Pairs Sold (000s) 2,024 2,413 -16.1% Market Share (%) 8.4% 10.0% -1.6 pts Based on the above data for your company, which of the following statements is false? Your company's biggest percentage competitive advantage in the Wholesale Segment related to celebrity appeal. Your company's branded sales volume and market share in the Wholesale segment were negatively impacted by your company's competitive effort in model availability and the lack of a rebate offer. Vairamu namonttinni nnnnn dienranta thin 10 Anton