Given the following data from a recent Comparative Competitive Efforts page in the CIR: Your Industry Your Company INTERNET SEGMENT Company Average vs. Ind. Avg. Retail Price ($ per pair) $83.50 $76.28 +9.5% Search Engine Advertising ($000s) 6,000 6,225 -3.6% Free Shipping No None Same S/Q Rating 8.3 6.3 +31.7% Model Availability 250 300 -16.7% Brand Advertising 16,500 14,350 +15.0% Celebrity Appeal 60 111 -45.9% Brand Reputation 89 76 +17.1% Online Orders (000s) 429 538 -20.3% 429 Pairs Sold (000s) 538 -20.3% Market Share (%) 8.0% 10.0% -20.0% Based on the above data for your company, which of the following statements is false? Your company had a price-based competitive advantage of 9.5%. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's competitive effort in model availability. Your company's biggest percentage competitive advantage in the Internet Segment related to the S/Q rating of your company's branded footwear. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's low celebrity appeal rating. Your company's percentage competitive advantages and disadvantages on the 8 2021 Privacy Brand Advertising Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (%) 16,500 60 89 429 429 8.0% 111 76 538 538 10.0% +15.0% -45.9% +17.1% -20.3% -20.3% -20.0% Based on the above data for your company, which of the following statements is false? Your company had a price-based competitive advantage of 9.5%. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's competitive effort in model availability. Your company's biggest percentage competitive advantage in the Internet Segment related to the S/Q rating of your company's branded footwear. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's low celebrity appeal rating. Your company's percentage competitive advantages and disadvantages on the 8 competitive factors affecting Internet sales and market share resulted in a net overall competitive disadvantage of a size sufficient to produce a below-average 8.0% market share. Copying, redistributing, or website posting is expressly prohibited and constitutes copyright violation Version 1652923 *** Convrint 2021 by Gin Rue Software Inc 202 Pavad CH O