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Given the following data froma recent Comparative Competitive Efforts page in the CIR: Your Company vs. Ind. Avg. -17.4% -19.7% Same -31.7% +33.3% -16.4% -100.0

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Given the following data froma recent Comparative Competitive Efforts page in the CIR: Your Company vs. Ind. Avg. -17.4% -19.7% Same -31.7% +33.3% -16.4% -100.0 % +5.3% +11.29% +11.2% +11.2% Your INTERNET SEGMENT Retail Price (S per pair) Search Engine Advertising ($000s) Free Shipping S/Q Rating Model Availability Brand Advertising Celebrity Appeal Brand Reputation Online Orders (000s) Pairs Sold (000s) Market Share (%) Industry Average $76.28 6,225 None 6.3 300 14,350 111 76 538 538 10.0% Company $63.00 5,000 No 4,3 400 12,000 80 598 598 11.1% Based on the above data for your company, which of the following statements is false? Your company's branded sales volume and market share in the Internet segment were positively impacted by your company's brand reputation. Your company's branded sales volume and market share in the Internet segment were negatively impacted by your company's competitive effort in search engine advertising and brand advertising. OYour company's most powerful competitive disadvantage in Internet segment related to the fact that your company's retail price was 17.4% below the industry average. Your company's biggest percentage competitive advantage in the Internet Segment related to model availabilitv. O 2010 Privacy Question 5 Which of the following statements about striving to reduce labor costs per pair produced at each of the company's production facilities is true? Companies producing branded footwear with a 7-star or higher S/Q rating are very unlikely to achieve labor costs per pair produced that are below the industry average in a given region whereas companies producing branded footwear with an S/Q rating no higher than 4- stars or less in that same pair that are below the region's industry average. The easiest way for a company to achieve low labor costs per pair produced is make sure that all of its production facilities are equipped with new footwear-making equipment rather than refurbished equipment As long as labor productivity at a company's production facility is in the range of 3,400 to 3,600 pairs produced per worker, then labor costs per pair produced at that facility will closely match the labor costs per pair produced of other companies having production facilities in that same region. The most effective way for a company to achieve labor costs per pair produced that are below the industry average is to give workers large increases in base pay (above 10%) annually and to keep incentive pay below $0.75 per non-defective pair produced. Company managers each year should seek to search out a combination of base pay increases, incentive pay per non-defective pair produced, total compensation, and expenditures for best practices training at each production facility that is projected to yield the lowest feasible labor cost per pair produced. geographic region are virtually assured of having labor costs per

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