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Given the following regression data: Coefficients P-value Intercept (Q) -46.6438 0.5396 Price (P) -33.8476 0.0085 Income (I) 1.3793 0.0123 Ads (A) 5.2401 0.2406 Substitute Price

Given the following regression data:

Coefficients P-value
Intercept (Q) -46.6438 0.5396
Price (P) -33.8476 0.0085
Income (I) 1.3793 0.0123
Ads (A) 5.2401 0.2406
Substitute Price (Psub) 25.5520 0.5217
Populaton (Pop) 0.2474 0.0003

If we decide to charge a price (P) $2, while at the same time the substitute product price (Psub) is $2.15. All else equal, what would you expect sales to be? What demand equation would you use? How confident are you in your forecast?

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