Given the growth of the fitness industry, one of your colleagues is interested in opening a company

that sells sport nutritional supplements throughout South Africa. Your colleague is aware that the

market is extremely competitive and needs your assistance with the adaptations of the final price of

nutritional products that will be sold and choice of the distribution channel.

Write essay words of 1300 to 1500 (excluding references) in which you discuss the following

themes considering the context provided:

Adaptations of the final price

Distribution channels

Note: Strategies (adaptations of final price) and distribution channels must be discussed

comprehensively followed by a justification of the selected strategy and distribution channel based

on the context provided.

Instructions:

It is important that your essay follows the correct essay format.

Each question should be answered in a separate paragraph with a clear headings/sub-

headings.

Reference your work properly according to The IIE's Harvard referencing method available on

the library website (include in-text references and a list of references at the end of your

assignment).

Conclude your essay with a relevant conclusion.

Your answer should be a minimum of 1 300 to a maximum of words of 1500. Markers are to

stop marking after the threshold words of 1500 has been reached. Please indicate the word

count at the end your answer.

You may have to conduct additional research on the South African fitness industry before

answering this question.