Given the nature of marketing-and the kinds of criticism it typically gets--marketing should be evaluatec at both micro and the macro level mainly at the macro level mainly at the micro level none of the above QUESTION 39 Which of the following is a sales oriented pricing objective? O target return Increase market share nonprice competition O meeting competition QUESTION 40 Offering a non cumulative discount seeks to: encourage larger orders shift some of the storing functions to the buyer reduce the seller's shipping costs all of the above QUESTION 41 Changes in economic growth would affect market strategy planning, True False QUESTION 42 Capital comes from external sources and working capital comes from internal sources. True False QUESTION 43 Performance analysis looks for exceptions or variations from planned performance True False QUESTION 44 As with sales analysis, performance analysis is limited to sales data, True False TION 45 With the full cost approach to marketing cost analysis, all costs are allocated to products, customers, or other categories True False QUESTION 46 Cost analysis and performance analysis are the same thing. True False QUESTION 47 The cost of replacing defective parts is the biggest cost of poor quality True False QUESTION 48 A marketing manager usually has the responsibility for finding and allocating a firm's capital True False