Question
Given the recent activity around crypto currencies such as bitcoin, and alternative payment methods such as m-pesa, wechat pay, and Alibaba pay (see videos), what
Given the recent activity around crypto currencies such as bitcoin, and alternative payment methods such as m-pesa, wechat pay, and Alibaba pay (see videos), what are the strategic issues for banking and credit card companies. How should they react? How are they likely to react? How effective are they likely to be?
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The recent activity around cryptocurrencies and alternative payment methods poses strategic challenges for banking and credit card companies Here are some of the key issues they face and potential rea...
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Global Marketing
Authors: Svend Hollensen
8th Edition
1292251808, 9781292251806
