Question
Given the results of the two hypothesis tests, would you reject or fail to reject your null hypotheses (assuming a 0.05 significance level)? What does
Given the results of the two hypothesis tests, would you reject or fail to reject your null hypotheses (assuming a 0.05 significance level)? What does your decision mean in the context of this problem? Would you proceed with changing the design of the shopping cart icon, or would you stay with the original design?
The table below summarizes the results of the two hypothesis tests for the new shopping cart design. The sample size is large (1.5 million observations), so we provide the results of the hypothesis tests rather than performing the analysis ourselves. These results are based on the following null and alternative hypotheses:
Ordered Product Sales (OPS)
- H0H0: Average ordered product sales are equal for customers who see the old shopping cart and for those who see the new shopping cart (?control OPS=?treatment OPS)(?control OPS=?treatment OPS)
- HaHa: Average ordered product sales are differentfor customers who see the old shopping cart and for those who see the new shopping cart (?control OPS??treatment OPS)(?control OPS??treatment OPS)
Total Units Ordered (Units)
- H0H0: Average total units ordered are equal for customers who see the old shopping cart and for those who see the new shopping cart (?control units=?treatment units?control units=?treatment units)
- HaHa: Average total units orderedaredifferentfor customers who see the old shopping cart and for those who see the new shopping cart (?controlunits??treatment units?controlunits??treatment units)
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started