Given the specialty nature of the pediatric dentistry business--would make be inelastic in demand. Once a family, with children, find a good pediatric dentist, they lock-in with that dentist until there kids age out. The lack of flexible consumer switching between dental services in the market, indicated the demand elasticity for the service.

Knowing what you know about this market, what market downsides should you be on the watch for that would make the inelasticity of your service a negative?