Given the success of the St. Georges University in attracting students from all over the world, the government of Grenada has decided to further develop its education offering by establishing a University park. This park will house educational offerings from different universities across the world thereby attracting an increased number of foreign students. As a result of this, the government of Grenada has decided to re-position the destination as the tertiary education capital of the Caribbean. You are to advise the Minister of Tourism on: a) The most appropriate positioning approach that should be adopted for the island b) TWO (2) benefits to be derived from re-positioning the destination c) TWO (2) challenges that may be encountered in repositioning the destination