Question
Given this data on a Spring catalog from an apparel manufacturer: Sales = $525,000 Gross margin on sales: 52% Cost to produce and mail: $295,000
Given this data on a Spring catalog from an apparel manufacturer:
Sales = $525,000
Gross margin on sales: 52%
Cost to produce and mail: $295,000
# of pages: 36
# of catalogs mailed: 60,000
# of customers that responded and bought online or in store: 7,100
Was this catalog profitable? Why?
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GAO Yellow Book Government Auditing Standar
Authors: Comptroller General United States Government
2011edition
1479245577, 978-1479245574
