Given your understanding of cash flow, financial statements, ratio analysis and time value of money, choose a specific firm as a basis for your posts.

• Why is the integration of these concepts important for this particular firm?
• How would stockholders know that this important integration was occurring?
• What problems might emerge without such important integration?
• How might these changes differ in different industries?
• Cite a specific example of a firm where the integration did not occur and what outcomes resulted

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