Given your understanding of how financial decisions are made in either for$-$profit or non$-$profit firms, choose a specific firm as a basis for your posts.

$-$What are the linkages among financial decisions, return, risk and stock value for this firm?

$-$Why are these linkages important?

How does the financial manager incorporate these as s$/$he manages the assets and liabilities of the firm?

How can stockholders know that these linkages are being managed well?

How might these linkages differ in different industries?