Question
Giving examples, discuss anyfour (4)reasons why a brand would introduce multiple sub-brands in the same product category. 1. Indication of awareness of the theory or
Giving examples, discuss anyfour (4)reasons why a brand would introduce multiple sub-brands in the same product category.
1. Indication of awareness of the theory or framework to be applied in this specific situation.
2. Application of the theory/frameworkby givingaccurate and appropriate examples.
4. What other theories could be linked to the theory applied or in managing this issues.
5. What are the challenges or pros and cons of using the framework applied, contextualissues affecting the application. Are things different when we look at really world examples?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Brand Differentiation One reason a brand may introduce multiple subbrands in the same product category is to differentiate its offerings and cater to different segments of the market For example CocaC...
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Step: 2
Step: 3
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
