Giza Pizza _ Case Study A

Seth and Zahra Salah are Australians who are proud of their families' Egyptian origins. Zahra really loves

Egyptology and all things ancient-Egypt. They both love, and regularly make and eat pizza - but with their

own special take. They believe that the market is thoroughly over-crowded with Italian and Australian Pizza

take-away that constantly serve the same thing with the same names and the same ingredients. So Zahra &

Seth have used their life savings and mortgaged their house to buy out an Italian Pizza Parlour which they

have redecorated and re-branded as Giza Pizza 'your favourite food with an Egyptian twist'.

They do have a small menu of "regular pizza" items (Hawaiian, Supreme, Meat-lovers...) but even these are

served on an Aish Baladi1 base - with specials served on Simit, Mahlab or Saboob bases on different days,

and dessert pizzas served on Shoreek. Two of their most popular offerings are their Shakshuka Pizza and

their Fattah Pizza (Zahra's grandmother considers this horrific, but customers love them).

Zahra & Seth started modestly, with take-away only, and just the two of them taking orders and cooking,

and Zahra's younger brothers Masuda and Lateef as delivery drivers. Rapid growth meant they had started

seriously looking for help to answer phones as well as do deliveries - and someone to manage the actual

cooking (and management) some days and nights so they could have time off. However, just as they started

planning this expansion of staff, their business increased exponentially (a couple of terrific reviews online),

and Lateef started uni. This has caused complications - Lateef is often unavailable when they need him,

and many of his friends who also helped out as drivers at need before have also started uni and are only

sporadically available. While Zahra's been trying to find assistant receptionist/cooks, Seth has tried a

number of casual drivers - with varying results for both positions. The sometimes erratic service has started

affecting business and their reviews online are not quite as positive as they were when it was just the four

of them. Meanwhile, neither Seth nor Zahra has had any decent rest or time off in months. They are both

exhausted.

Lateef is feeling rather guilty, although both Seth & Zahra assure him that he should make his uni studies a

priority and there's nothing to feel guilty about. However - one of Lateef's first courses was in Information

Systems, and he has suggested that a lot of the problems could be eased with better systems for their

information management. Zahra & Seth are intrigued and interested, but so exhausted that they struggle to

take in the key points Lateef tries to make. Lateef is a first year student, who recognises he knows just

enough to be dangerous, so comes to you - a senior student who does mentoring at uni - to help him

rescue his family's business.

Your mission:

1. Identify and map the core business processes [BPMN] of Giza Pizza as a specialist take-away and

delivery only pizza parlour.

2. Map the information needed (and collected, managed, stored, discarded...) for each core process

(FlowCh).

3. Analyse the inter-connections between the processes; and between the processes and the major

problems that Seth and Zahra struggle with.

4. Map [CLD] the key issues that are causing problems in the business; determine and prioritise the

leverage points that are indicated by the CLD.

5. Design and create functioning spreadsheet / workbook that addresses some of the identified

needs (on the first sheet in the workbook, explain your worksheets, what they accomplish, what

problems they address, and how they do so).

6. Write up your analysis in a simple one page of writing (plus other pages for diagrams, etc)

explanation that will make sense to an exhausted Seth & Zahra.