GLOBAL AND BUS PRACTICES 3000-CTW

Chapter 8. Understanding Emerging Markets integrates many theories and concepts that we discussed before. It focuses on how these concepts apply in practice in the context of emerging markets. As a reminder, the learning objectives for this chapter are:

8.1 Understand advanced economies, developing economies, and emerging markets.

8.2 Know what makes emerging markets attractive for international business.

8.3 Learn how to assess the true potential of emerging markets.

8.4 Evaluate the risks and challenges of emerging markets.

8.5 Learn the success strategies for emerging markets.

8.6 Understand corporate social responsibility, sustainability, and the crisis of global poverty.

The discussion Questions are below.

1. Give examples of : Advanced economies, developing economies, and emerging markets

2. Why are emerging markets attractive for international business?

3. What are some of the risks and challenges of emerging markets?

4. Give examples of strategies for entering emerging markets

/END/