Global considerations impact virtually all strategic decisions. The boundaries of countries no longer can define the limits of our imaginations. To see and appreciate the world from the perspective of others has become a matter of survival for businesses. The underpinnings of strategic management hinge on managers gaining an understanding of competitors, markets, prices, suppliers, distributors, governments, creditors, shareholders, and customers worldwide.

You are the CEO of a new technology group that wants to expand to the Asian market. Select an Asian nation.

a. What aspects of the legal-political environment do strategic decision-makers need to examine?

b. What economic issues might affect your company's international strategy?

c. Discuss why it is important to understand the national culture of this country.

d. Describe your planned entrance strategy into this new market.