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Global demographic changes will increase the necessity for businesses to understand and practice the principles of service management, and using service-dominant logic will become the
Global demographic changes will increase the necessity for businesses to understand and practice the principles of service management, and using service-dominant logic will become the only way to sustain a competitive advantage. Explain this statement with examples.
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The statement highlights a shift in business thinking driven by global demographic changes Heres a breakdown Global Demographic Changes Aging Populations Many countries are experiencing a rise in olde...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
