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Global Enterprise - International Business 1. If predictions are difficult to make accurately when there are high levels of uncertainty and change, why would scenario
Global Enterprise - International Business
1. If predictions are difficult to make accurately when there are high levels of uncertainty and change, why would scenario analysis have value? Aren't scenarios likely to be inaccurate under such circumstances? 2. What strategic issues arise as a firm considers whether and how to transfer internationally the unique skills, and associated products, that result from the distinctive competencies it has developed in its home country?
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