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Global Marketing ABC Manufacturing Company limited is a locally owned 60 year old family business that does business only in Jamaica. As a young graduate
Global Marketing
ABC Manufacturing Company limited is a locally owned 60 year old family business that does business only in Jamaica. As a young graduate in business you are employed to ABC as International Marketing Manager with primary mandate to explore business opportunities overseas.
a) Identify 5 global marketing legal issues and explain how they can cause conflict for your company in different countries. (20 marks)
b) State how the political issues identified can be managed or avoided. (10 marks)
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