global pricing is one of the most critical and complex issues in international marketing. Price is the only one marketing mix instrument that creates revenues. All other elements entail costs. A company's global pricing policy may make or break its overseas expansion efforts. Thse are the factors to be considered in the development of a global pricing strategy political, social, economic and technological The price of Starbucks latte in china is broken down by costs. other operating expenses $0.23 6% equipment costs $0.17 4% tax $0.24 5% general and administration $0.28 6% labor $0.41 9% raw material $0.64 13% store operating expenses $0.72 15% profit $0.85% 18% rent $1.25% 26% net = to 100% due to rounding $4.80 which factors did you (would you) take into consideration for your pricing strategy of the single nerve brewer in the area/region of South Atrica why do you feel it was the most signiticant?