Global "top brands" like Apple, Amazon, and Coca-cola are ranked by Interbrand, the British market research and consulting firm, based in part upon:a' brand popularity surveys conducted online with consumers by the Pew Research Center once each yeah \"the \"Global Brand Awareness Index" developed by the Stanford Research Institute. '3' net present values of projected future earnings, as supplied each year by the brand owners. probability random samples of consumers by the Gallup Organization, once a year. e. consumer data collected and compiled continuously through both LinkedIn and Instagram