Global Wishes (GW), a manufacturer of musical instruments, is very eager to internationalize. While it conducts almost no international business now, the board of directors believes that in the coming four years, GW should generate at least a third of its sales from abroad by establishing foreign marketing subsidiaries and setting up production bases in low-cost countries to reduce manufacturing costs. GW's president, Larry Gerber, has placed you on the task force charged with recruiting managers who can run GW's operations abroad.

What (3) three guidelines would you offer to GW when recruiting and selecting managers?