Globalisation and ongoing international trade liberalisation has dramatically transformed the contemporary business landscape. Many New Zealand companies are exposed to a global marketplace and face intense competition with rapid and unpredictable changes in the business environment. These companies rely on strategic management accounting to manage costs, improve supplier and customer relationships and make informed business decisions. The ultimate goal is to improve profitability and to help create customer and shareholder value.

Question:

Critically evaluates the air New Zealand strategies and discusses how strategic management accounting could contribute the achievement of the companys goals and objectives. In your answer, clearly identify and explain key strategic management accounting information needs of the company.

1)Porter's five forces

2) SWOT analysis

for analyze air New Zealand