Globalisation is at work in banking industry, where globalisation refers to increase in competition by foreign competitors and home institutions doing business in the global market. To face up to the challenges of the internationalisation process banks of all sizes and from different countries should deal with longterm issues and industry analysis as well as firm-specific strategies. Banks are no longer in the business of buying (i.e. saving) and selling (i.e. lending) money but that of offering complete financial services to the banking public. Australias major banks include CBA, ANZ, NAB and Westpack.

Drawing on the M. Porters Five Forces Model, analyse how entry barriers from global markets affects (average) profitability of the four banks