Globalization has changed the nature of work. To communicate effectively in a global marketplace, you must understand the basic dimensions of culture: individualism, formality, communication style, and time orientation. The following examples describe a dimension of culture. Identify which dimension is described in each case.

In North America, people value independence and personal responsibility.

Time orientation

Individualism

Power distance

Communication style

In North America, keeping people waiting for a business appointment is considered rude.

Power distance

Time orientation

Context

Individualism