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GlobeTech, a software development company, wants to optimize its mobile app's onboarding process to improve user retention. It decides to conduct an A / B
GlobeTech, a software development company, wants to optimize its mobile app's onboarding process to improve user retention. It decides to conduct an AB test by creating two different versions of the app's onboarding screens. Version A includes a tutorial highlighting key features, while version B skips the tutorial but provides a brief introduction. What is the primary purpose of this AB test?
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