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GM , a world leader in automotive manufacturing, is quickly losing market share to Toyota. Toyota's competitive advantage is that it can produce high -

GM, a world leader in automotive manufacturing, is quickly losing market share to Toyota. Toyota's competitive advantage is that it can produce high-quality cars at a lower price than GM. This is due to Toyota's manufacturing innovation processes, resulting in quicker change and lower cost. What is the logical next step for GM to quickly get back on a competitive par with Toyota?
a. Invention of a new vehicle
b. Imitation of Toyota's processes
c. Innovation of a new vehicle niche
d. Innovation through acquisition of Toyota

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