GMT$1120-$ Principles of Managenielistart $0$:$35$:$26$

Telkon, a mobile phone company, has recently launched a device which, apart from all the regular mobile phone features, also has an electric cigarette lighter and a small hidden knife. None of the other mobile handset makers have such a product. According to this information, which of the following business$-$level strategies is being used by Telkon?

Select one:

a$.$ ca$-$opetition strategy

b$.$ cost leadership strategy

c$.$ focus strategy

d$.$ differentiation strategy

e$.$ turnaround strategy