Go the Coca- Cola site and look at the various sections to answer the following questions.

1. Looking at the site and the company's various brands what kind of Multidivisional Structure (from chapter 8) do you think the Coca Cola Co. uses? Why did you choose that type of structure?

2. Look at several of its more popular products. How is Coca Cola managing its different brands to grow globally? What do you think are the main challenges Coca Cola faces in managing its global business?