Go through their financial statements of ember technologies to find their last 5 years of sales (this can be found by searching for the 10K for a specific company under the US Securities and Exchange Commission SEC). Determine a linear regression equation based off the last 5 years of your competitors sales. I recommend using Excel to do this. Second, based on the linear regression equation, forecast your competitors sales for the next 5 years. Third, determine a percentage of market share you think you can take from them. For example, if you are competing against Apple, Inc. you may be able to steal .0001% of their yearly sales. Justify this percentage by explaining the differences between your company and your competitor. Next determine your first five years of sales by multiplying your competitors forecast for the next five years with the percentage you calculated (or assumed) in the previous step.