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Go to Facebook or Instagram and find a sponsored advertisement in the feed or stories (circles at the top). Note: If you do not have

Go to Facebook or Instagram and find a "sponsored" advertisement in the feed or stories (circles at the top). 

Note: If you do not have a Facebook or Instagram account, you may need to set one up. As this is a social media course, it's expected that you have access to the social media networks. There is no financial cost for setting up an account.

Every advertisement on Facebook has a "sponsored" message around the content. The Federal Trade Commission and other global enforcement agencies require that disclosure, but, as you can see, it's very subtle in the interest of you -- the target audience -- thinking it looks like any other post, to the benefit of advertisers.

 100-150 words on the following questions:

  • What is the ad for and from what company?
  • Why do you think you are seeing this ad? Do you fit the "target customer" for the business?
  • Do you ever engage in the advertised content when you engage with Facebook or Instagram personally?

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