Question
Go to https://ipc.mit.edu/sites/default/files/2019-01/02-007.pdf The Promise and Perils of Globalization: The Case of Nike In its 45 years of existence, Nike has developed from a small
Go to https://ipc.mit.edu/sites/default/files/2019-01/02-007.pdf
"The Promise and Perils of Globalization: The Case of Nike"
In its 45 years of existence, Nike has developed from a small operation to a household name, present on all continents. However, in the 1990s Nike came under scrutiny for various unethical practices.
How Nike came to that situation through its expansion strategy?
What are the positive and negative impacts of this strategy?
How Nike responded to this situation?
How could the company have responded differently? Suggest at least two alternative responses.
What would the consequences have been then?
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Quantitative Methods For Business
Authors: David Anderson, Dennis Sweeney, Thomas Williams, Jeffrey Cam
11th Edition
978-0324651812, 324651813, 978-0324651751
