Go to the Business and industry page on the Government of Canada website, search "Starting a business" and read "Choosing a business name". The list of recommendations for choosing a business name include all of the following, EXCEPT: Select one: a. Pick something that is easy to pronounce and remember. b. Make it similar to the name of a reputable business. c. Be sure it reflects the product or service you offer or you may confuse prospective customers. d. Think about how you want your business to be perceived