Question
Go to the online retailer of your choice and search for evaluations for the product/brand you chose for the IMC project) and carry out the
Go to the online retailer of your choice and search for evaluations for the product/brand you chose for the IMC project) and carry out the following three tasks:
MY PRODUCT IS HORIZON ORGANIC MILK
1. Summarize the findings for your product/brand; be sure to provide a reference for the information.
2. Discuss the extent to which this site might be useful to a marketer for that company who needs to gather market research about the company and its competitors.
3. Identify the type of research this process involvessecondary or primary - and why?
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Business Research Methods
Authors: Donald R. Cooper, Pamela S. Schindler
12th edition
9780077774431, 0073521507, 77774434, 978-0073521503
