Go to this website, VALS Types,(Links to an external site.)and review the eight types that VALS uses to segment consumers by clicking on the blue links. Now, select a company and discuss what two VALS types you think that company uses to target consumers. A complete response will include the following:

• A brief description of the company you selected
• A brief description of the first VALS types you selected
• A detailed and logical discussion of why your company would target this VALS type; justifications might include:
  • Psychographic/ AIO characteristics
  • Demographic characteristics
  • Media usage and consumption
  • Marketing strategy
  • Product/service usage
  • Perceived value
• Repeat for the second VALS type