Go to www.reuters.com and type in the ticker symbol (GOOGL.O). Next, go to the financials link. You should find financial ratios for Google and the industry, sector, and S&P 500 averages for each ratio under the valuation ratios section

a. What do TTM and MRQ mean?

b. How do Googles recent profitability ratios compare to their values over the past five years? To the industry averages? To the sector averages? To the S&P 500 averages? Which is the better comparison group for Google: the industry, sector, or S&P 500 averages? Why?

c. In what areas does Google seem to outperform its competitors based on the financial ratios? Where does Google seem to lag behind its competitors?

d. Googles inventory turnover ratio is much smaller than that for all comparison groups. Why do you think this is?