Goal: Provide a thorough liquidity analysis of a publicly traded firm. You can choose any publicly traded firm, except for Apple, Amazon, Wal-Mart, Tesla, Netflix. You must be able to collect at least four years of financial data from Yahoo Financial.

Specifics:

Topic 1: Benchmarking

1)Provide an overview of your firm, including its age, industry, key competitors and any relevant macroeconomic or demographic trends that impact the industry.

2)Develop an exhibit showing the firm's 4-year trend in annual operating cash flow. Discuss the trend and provide possible explanations for the trend.

3)Develop an exhibit showing the firm's 4-year trend in the cash conversion cycle, DIO, DSO, and DPO. Discuss the trend and provide possible explanations for the trend.

4)Is there a connection between the trend in operating cash flow and the cash conversion cycle? Discuss.

5)Compare your firm's most recent cash conversion cycle, DIO, DSO, and DPO to the relevant industry benchmarks found in the CFO Hackett Group Working Capital Survey article posted to BB (it's titled "Working Capital Benchmarking Study"). How does your firm stack up? Provide several short-term and long-term implications from your benchmark comparison.