GOALS: Goals typically begin with an action verb. They are prefaced by an unstated assumption that an individual, organization or department, will do something (e.g., I will...). One of the most important criteria to effective goal setting is the time-based element which distinguishes between short-range, medium range, and long-range goals. Activity 3.1: Goal Statement: Complete the goal statements for a short term (six to 12 months) athletic director career