Goals & Metrics Learning Activity - Dynamite Chocolate Bars Align your goals, objectives, strategies, metrics, and metric goals in the following example. Also, fill-in the missing pieces. Dynamite Chocolate Bars wants to establish a presence in the North American candy market for organic, free- trade, single-serving dark-chocolate bars. Market research has found that their target market is Generation X or Y buyers who have an interest in health and exercise. Their main buyers tend to come from larger more liberal urban areas. The key community building blocks for this target audience are: . Identity: the community members want to be seen as someone promoting healthy life style . Conversations: the community members like to share ideas and facts with others . Relationship: the community members like to connect with others who are also passionate about healthy life style. Dynamite Chocolate Bars has established the following goal and objective (see below). Given the above community building blocks, fill in the blanks below * * * ** * * * Organizational Goal: Increase Dynamite Chocolate Bars brand awareness Social Media Goals: What might your social media marketing goal(s) be? Social Media Marketing Objective