Godi, an organic food company, is thinking of diversifying into the bath and shower product industry. However, Godi is concerned about barriers to entry. Which of the following market description does not discourage Godi to enter the bath and shower product industry? Customers have no switching cost between different brands The bath and shower production line requires substantial capital requirement Consumers believe that the top three companies in this industry produce unique products Distribution channels are occupied by the leading firms with long term contracts