Going Places Motor Company very recently undertook an aggressive marketing campaign to improve its market share. The company plans to spend $20,000.00 next year, $37,700.00 in year two and $61,000.00 in year three of the campaign. This is expected to increase earnings (not including the cost of the campaign) by $2,500.00 in year one, $8,000.00 in year two and $20,000.00 in year three. The expected increase in earnings for every subsequent year is a constant $32,000.00. The price of Going Places' stock increased by 34.664% after the campaign announcement. Expected annual EPS if the company does not undertake the campaign is $42.00 forever. What is the implied NPVGO of the marketing campaign under the assumption of a 12% required rate of return?

Question 1 options:

	The NPVGO is $135.88.
	The NPVGO is $121.32.
	The NPVGO is $136.95.
	The NPVGO is $163.38.