Golden Valley Orchards is reevaluating the pricing of its fresh-squeezed peach juice in half-gallon containers. Variable costs
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Question:
Golden Valley Orchards is reevaluating the pricing of its fresh-squeezed peach juice in half-gallon containers. Variable costs per container are $1.70. Based on market study, management has set a price range of $2.70 to $3.20. Identify the price that maximizes contribution margin and prepare a comprehensive income statement.
Price per Half Gallon | Estimated Demand (Half-Gallon Units) |
$2.70 | 94,000 |
$2.75 | 91,000 |
$2.80 | 88,000 |
$2.85 | 85,000 |
$2.90 | 82,000 |
$2.95 | 79,000 |
$3.00 | 76,000 |
$3.05 | 73,000 |
$3.10 | 70,000 |
$3.15 | 67,000 |
$3.20 | 64,000 |
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