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Golden Valley Orchards is reevaluating the pricing of its fresh-squeezed peach juice in half-gallon containers. Variable costs per container are $1.70. Based on market study,

Golden Valley Orchards is reevaluating the pricing of its fresh-squeezed peach juice in half-gallon containers. Variable costs per container are $1.70. Based on market study, management has set a price range of $2.70 to $3.20. Identify the price that maximizes contribution margin and prepare a comprehensive income statement.

Price per Half Gallon

Estimated Demand (Half-Gallon Units)

$2.70

94,000

$2.75

91,000

$2.80

88,000

$2.85

85,000

$2.90

82,000

$2.95

79,000

$3.00

76,000

$3.05

73,000

$3.10

70,000

$3.15

67,000

$3.20

64,000

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