GOM240 Strategic Management of Customer Relationships:

Customer Lifecycle

The intention of this course evaluation is to give you an opportunity to make more detailed

analysis of a topic of your choosing that relates to the Customer Lifecycle.

instructions:

Article 1 link :(PDF) Consumer Life Cycle and Profiling: A Data Mining Perspective (researchgate.net)

(Consumer_Life_Cycle_and_Profiling_A_Data_Mining_Pe.pdf)

Article 2 link : I01267882.pdf (iosrjournals.org)

(I01267882.pdf (iosrjournals.org)

1. The article should contain a step-by-step lifecycle chart or diagram

2. Your goal for this report will be to present a compare & contrast analysis of the article you chose versus the articles that we reviewed in week 3. Based on this, be sure to choose an article that is similar to but has some small differences when compared with the articles we reviewed in class.

3. Have a brief report, and document to project. You may be creative in the style/format of your presentation as long as the thesis of the article is clearly presented