Good day SIR/ MADAM,

kindly help me solve this Electronic-Commerce questions. Thank you

Case Study: AfriTrade.com beyond for the past two years. A common problem the company has discovered AfriTrade is a common market place for selling goods and services in Africa and consumers, we've all done it before. So the team at AfriTrade.com wanted to see is prospective customers exiting the page before completing their order. As if they could "rekindle the flame" and land some sales from hot leads using target follow-ups. These are visitors who created an account and put an item in their shopping cart, so we can see some real intent to purchase at some stage down the track The AfriTrade.com team were confident that sending targeted follow-up emails generally resulted in sales but weren't sure of the best timeframe to send them. So they tested out email sends at two alternate time lapses post cart abandonment: the first group sent the following morning at 11 a.m. and the second group 48 hours post cart abandonment. The emails sent at 11 a.m. the following day delivered: . an open rate of 38.63% . a click-through rate of 19.54% and a conversion rate to a sale of 27.66% The emails sent after 48 hours delivered: an open rate of 38.01% . a click-through rate of 24.71% and a conversion rate of 40.00% Although sending these emails on the following day post cart abandonment had a slightly higher open rate, the most important figure, conversion to sale was significantly lower. Answer the following questions on the case study: 1. Why do you think such attitudes of potential customer do occur in an e- commerce industry? ii. (5 Marks) As a Managing Director of to this company, briefly suggest a long lasting strategic plans on the AfriTrade business model. (5 Marks) How can you enhance the usability and security considerations of the company? iv. Undertake a SWOT analysis of AfriTrade business model. (10 Marks) Determine the distinctive competencies for AfriTrade. (5 Marks) vi. Determine the competitive arena. (5 Marks) vii. Develop a plan to curb prospective customers exiting the page before completing their order. (10 Marks) V. IT