Good evening,
Can someone please help me to finishmy Business project? I have due date in 1 day. If you can take look into my project and let me know your oppinion. Iam attaching pictures as well for better understendig.
E Bayerische Motoren Werke AG (BMWYY) BMW GROUP MINI Rolls-Royce Motor Cars Limited In this project, I will research the history of the company, mission statement, business category, financial information, current business strategy, marketing, and pricing strategies of Bayerische, Motoren Werke (BMW Group). I choose to research this project because of the growing competition in the automobile industry and the innovation of the BMW Group in the automobile industry. I will describe BMW Group trough numbers and tables for the target market and how the BMW Group, as the automobile industry, looks at the growing competition in the automobile industry and the primary competitors for BMW Group. Bayerische Motoren Werke (BMW) is a German Public company motorcar, motorcycle, and engine manufacturer founded in 1916. March 7th is the official Birthday of BMW, and have been widely trading since 1969, According to the BMW website, the name Bayerische Motoren Werke GmblI was found in 1917 by the first chairman Franz Josef Popp in the German state of Bavaria. In 1918, Bayerische Motoren Werke Gmbll became a stock corporation. In 1922, Camillo Castiglioni's primary investor and principal shareholder of Knorr-Bremse AG bought the BMW company name and took over the engine construction company production and logo and changed it Bayerische Flugzeugwerke AG (BFW). The same year's name was changed again to Bayerische Motoren Werke AG (BMW). 1922 was the rebirth for BMW and become known worldwide for logo BMW. In 1928 BMW Group officially launched the first car named Dixi 3, 15 and became well known for its excellence, Quality, and unique design 25 words [ English (United States) El Focus.U abe X2 X2 A A The company name means Bavarian Motor Works. The eternal slogan which BMW is famous for translates as "The Ultimate Driving Machine" and "Sheer Driving Pleasure." It gives us an overview of the marketing strategy it adopts. BMW has always been base on a premium brand, which is the foundation of business success. BMW's brand image includes a motor car, premium market in each segment from small vehicles to top luxury sedans such as BMW, MINI Cooper, and Rolls-Royce Motor Cars, with a focus on high-end cars and motorcycles in the World. All of them have excellent innovation ability. From Customer viewpoint and experience, they feel safe and feel pleasure in driving. BMW Group has an excellent marketing-advertising strategy. One of their approaches is by targeting costumers via the slogan "The Ultimate Driving Machine" and "Sheer Driving Pleasure. In this way, they say that their innovative cars gave you pleasure in driving that no other vehicle can provide you. The second strategy is by promoting cars in the movies with famous actors such as Tom Cruise in Mission Impossible Ghost Protocol', Rouge nation, BMW 18, and BMW M5 as well as new motorcycle BMW GS 310, for Mission: Impossible 7 for release in July of 2021. In The World Is Not Enough" James Bond BMW ZB, or Austin Powers 3-Goldmember," the MINI Cooper used. With this strategy, BMW targeted the younger population between ages 25 and 45, because these people have a successful image and a clean, modern look and a feel-good factor,\fThe same year's name was changed again to Bayerische Motoren Werke AG (BMW). 1922 was the rebirth for BMW and become known worldwide for logo BMW. In 1928 BMW Group officially launched the first car named Dixi 3/15 and became well known for its excellence, quality, and unique design. BMW is a Worldwide company of premium motorcar and motorcycle-oriented companies, making one of the more expensive cars in the World. BMW is famous for its performance and luxury vehicles. According to BMW Group has a global presence operates 30 production and subsidiaries manufactures in 14 countries and has a global sales network in more than 140 countries. BMW segmentation target aria and costumers in more industrialized Countries with production, sales, marketing, design, and financial services operations such as in Europe, Brazil, Egypt, China, India, South Africa, the United States, and Mexico. Between 1916 and 2013, ranked the top twenty motor company of the World. According to the BMW Group's mission statement is to interpret "to become the World's most successful and leading provider of premium products and premium services for individual mobility. The business brand strategy is a crucial point to the success of BMIV. BMW Group believes that its success is base on having a powerful brand image by maintaining core values as stories of past and recent milestones. technology, the innovation of future BMW models, performance, quality, reliability, exclusivity, safety, and customer satisfactionU abe X2 X2 A - BMW Group Rank History is previous rank 518t place, now was on 5370 place Company Information Information for this table are used from Fortune 500 for BMW CEO Harald Kruger Industry Automotive-Motor Vehicles & Parts HQ Location Munich Website http://www.bmwgroup.com Years on Global 500 List 25 Employees 134,682 Key Financials (Last Fiscal Year 2019) ++ ($ Millions % change Revenues (SM) $115,042.80 Revenues Percent Change 3.4% Profits (SM) $8,399.30 Profits Percent Change -13.6% Assets (SM) $238,864.10 Total Stockholder Equity (SM) $65,789.90 Profit Ratios Profit as % of Revenues 7.390 Profits as % of Assets 3.5% Profits as % of Stockholder Equity 12.89% For BMW Group . key autonobile markets 2019, according to Starista com research the fiscal year of 2019. China was the largest sales market for BMW. Cluna accounted for around 28.6U - abe X2 x2 A A For BMW Group - key automobile markets 2019, according to Statista.com research the fiscal year of 2019, China was the largest sales market for BMW. China accounted for around 28.6 percent of Rolls-Royce, BMW, and MINI sales. Chinese customers bought about 724,700 such vehicles in the 2018 fiscal year. It is more than twice as many vehicles as were snapped up by motorists in Germany. BMW in Numbers for the past four years 2016 2017 2018 2019 Revenues in mn, E 94,163 98,282 96.855 104.210 Earnings before taxes (EBT) mn, E 9.665 10,675 EBT margin. In % 9.627 7.118 10.3 10.9 9.9 6.8 Net profit for the year in mn. E 6,910 8,675 7.064 5.022 Balance sheet.in mn, 6 188.535 195,506 208.938 228.034 Equity in mo. E 47,363 54,107 57,829 59.907 Capital expenditure in mn, E 3,731 4.688 5.029 5.650 Capital expenditure ratio in % 4.0 4.8 5.2 5.4 According to "Market Watch" For trade and stock market you can find BMW under name BAYERISCHE MOTO/S ADR OTCMKTS: BMWYY for the U.S., it's $ 56 per share, which is 3.74% in declining for the past five days, for the month -3.26%, for three months during COVID 19 is 10.89% of growth, from the beginning of the year of 2020, is -9.63% in decline. The main competitor of BMW Group. Mercedez Benz, for the U.S. stock market exchange symbol is DDAIF Daimler AG. It costs $48.25 per share, which is 1.90% in growth, in past five days growth of 2.30%, for a moth 13.79%%, and three months of 50.41, growth, from the beginning of the year 2020, -1:62%% in declining Pill Cilobally In 2019, the company's brand value was at 23.36 billion US. dollars. The luxury karmaker made it to the top 10 most valuable brands worldwide, behind Toyota, but still ahead of 725 words Of English (Unhed States) ( FocusA Globally In 2019, the company's brand value was at 23.36 billion U.S. dollars. The luxury carmaker made it to the top 10 most valuable brands worldwide, behind Toyota, but still ahead of BMW. Looking at the overall BMW Group, with its MINI and Rolls Royce marques, sales came in at 2,520,307 units compared to the 2,339,562 reported by Mercedes-Benz and Smart. BMW in numbers for production volume Automotive and Motorcycles segment. 2016 2017 2018 2019 Total 2,359,756 2,505,741 BMW 2,541,534 2,564,025 2,002,997 2,123,947 2,168,496 2,205,841 MINI 352,580 378,486 368,685 352,729 Rolls-Royce 4,179 3,308 4,353 5,455 Motorcycles BMW Motorrad, 145,555 185,682 162,687 187,116 According to BMW Group for the full year, 2019 BMW sales increased 4.4 percent on total sales of 324,826, compared to the 311,014 vehicles in 2018. Worldwide in 2019, the BMW Group increased sales by 1.2% to a new record of 2.5 million and deliveries of BMW, Mini, and Rolls-Royce cars. According to BMW Group blog In the first quarter of 2020, BMW Group delivered a total of 477.111 (-20.6%) premium BMW. MINI, and Rolls-Royce vehicles. Due to the COVID-19 pandemic as a consequence decrease happen in sales, which has affected the entire globe a considerable reduction in sales in China. BMW reported sales of its namesake branded vehicles, which rose 2 percent to a record 2.17 million cars last year, Mercodes said its sales increased 1.3 percent to 2.34 million vehicles. Financial service segmentFinancial service segment 2016 2017 2018 Contract portfolio 5,114,906 2019 5,380,785 5,708,032 5,973,682 Business volume mn bu 123,394 124,719 133,147 142, 834 Earnings before taxes 2,166 (EBT) mn. Euro 2,207 2,143 2,272 Return On Equity (ROE) 21.2 18.1 14.8 % 15.0 Penetration rate in % 49.9 46.7 50.1 52.2 Credit loss ratio in % 0.32 0.34 0.25 0.26 Information for this table are used from Wikipedia for BMW + Type traded as ISIN Industry Automotive Rapp Motorenwerke Predecessors Bayerische Flugzeugwerks Fahrzeugfabrik Eisenach Founded 7 March 1916; 104 years ago Camillo Castiglioni Founders Franz Josef Popp Karl Rapp Headquarters Munich Germany Area served Worldwide Key people Oliver Zipse, Chairman of the Board of Management Norbert Reithofer, Chairman of the Supervisory Board Products Cars & motorcycles Production output 2.564.025 vehicles (2019) Revenue 256104.210 billion (2019) Operating income 67.412 billion (2019) Net income VES.022 billion (2019) Total assets (228.034 billion (2019) English (United States)(Focus
