Good evening,

I'm an advertising major and I have really had trouble with this Unit it is called Working with Cost Comparisons. Can you guide me through this Media Comparison so I can compare the two newspapers on cost-per-thousand and cost per rating point? I'm trying to figure out which one to use. A thousand thank yous for any help you can give

200,000 and also has two newspapers, but you can afford to use only one of them. Compare the relative efficiency of these two newspapers for a 72-column-inch advertisement placement. Here are their advertising and audience figures. The Times The Tribune $ 1.40 per column-inch $ 1.50 per column-inch Audience = 80,000 Audience = 90,000