Good public relations efforts ________.

Group of answer choices

eliminate all negative accusations from being written

are defined by national awards

can help a firm create rapport with its customers

are hired by outside contractors

involve running contests and games to keep customers engaged

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Question 2 1 pts

________ provide an immediate price reduction, are often reimbursed by the manufacturer, and are sometimes used in tandem with other instore specials or promotions.

Group of answer choices

Contests

Premiums

Coupons

Point-of-purchase displays

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Question 3 1 pts

A selling strategy where a salesperson uses special expertise to create a customized solution to a buyers problem is ________.

Group of answer choices

consultative selling

needs-satisfaction selling

strategic-partner selling

closing

handling objections

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Question 4 1 pts

Integrated marketing communications include all of the following EXCEPT ________.

Group of answer choices

personal selling

advertising

public relations

supply chain management

direct marketing

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Question 5 1 pts

The basic goal of integrated marketing communications is to ________.

Group of answer choices

communicate one consistent message to buyers across various media

create desire

manipulate consumers

outspend competitors

tell the world about your company

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Question 6 1 pts

Because advertising is the most visible form of marketing ________.

Group of answer choices

many people think of marketing and advertising as synonymous

it is the most important part of a marketing mix

everyone is in advertising

marketing budgets always emphasize advertising over other forms of marketing communications

it is the largest source of employment opportunities for marketing graduates

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Question 7 1 pts

Advertising is a paid form of marketing communication using ________.

Group of answer choices

television

radio

print media

the internet

any of these

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Question 8 1 pts

A press release is ________.

Group of answer choices

a product launch activity and involves various market tests

the process of paying a tax to the government to obtain a license to exhibit ones products

the process of getting a companys product included in a television show or movie

a news story written by an organization to promote a product, service, or person

an activity where the company displays products and services to industry experts

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Question 9 1 pts

The terms push marketing strategies and pull marketing strategies have effectively been replaced with which of the following terms?

Group of answer choices

outside/inside

outbound/inbound

uptown/downtown

forward/backward

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Question 10 1 pts

An event in which a firm displays and demonstrates their offerings to other organizations to promote sales is a ________.

Group of answer choices

rebate

convention

trade show

trade allowance

sales contest