goodday I just need help with questions especially the first question to highlight the macro- environmental factors and which one had the most influence over downward spiral of Kodak please help me

ASSIGNMENT 2: MARKETING Read the case study below and answer the questions that follow. The end of loyalty to Kodak, Kodak, a technology company that dominated the photographic film market during most of the 20th century, blew its chance to lead the digital photography revolution as they were in denial for too long, Steve Sasson, the Kodak engineer, actually invented the first digital camera back in 1975. Sasson commented that it was filmless photography so management's reaction was, "that's cute- but don't tell anyone about it." The leaders of Kodak failed to see the benefits of digital technology. "We developed the world's first consumer digital camera but we could not get approval to launch or sell it because of fear of the effects on the film market", stated Don Strickland, former vice-president of Kodak. Management was so focussed on the film success that they missed the digital revolution after starting it. Kodak filed for bankruptcy in 2012. Source: www.valuer.al QUESTION 1 (20) With reference to the case study above, highlight all the macro-environmental factors that would have had an impact on the sale of Kodak's products. Identify and discuss which environmental factor had the most influence on the downward spiral of Kodak. QUESTION 2 (20) If Kodak had to develop a new product, discuss the steps that would be involved in the new product development process. QUESTION 3 (20) A thorough understanding of the marketplace and consumer needs is required before marketing management can design a customer-driven marketing strategy. List and discuss the stages in the consumer buying process. In addition, highlight the factors to be considered when designing a successful, customer-driven, Marketing Strategy (or Marketing Plan). QUESTION 4 (20) Outline the factors that need to be considered when an organisation selects, develops and communicates its product positioning strategy. QUESTION 5 (20) In order for a retail company to set prices of products a number of internal and external factors have to be considered. Discuss the various internal and external factors affecting pricing decisions. PROGRAMME HANDBOOK: JANUARY 2020 INTA